Air care products are defined as products that are used for indoor air purification. A new report on the global air care products market, published by Market Research Future (MRFR), estimates that this market experience expansion at 5.20% CAGR during the review period (2022-2030). Regarding monetary valuation, the worth of Air care products market size can be USD 19.75 Billion by the end of the forecast period.

Stringent regulations regarding the use of certain chemicals and fragrances pose a challenge for manufacturers operating in the Europe air care market. Compliance with regulations such as REACH (Registration, Evaluation, Authorization, and Restriction of Chemicals) requires significant investment in research and development.

The most distinguished market driver for the global air care products market growth is increasing pollution levels both in developed and developing economies. Primary indoor pollutants include smoke from cigarettes and firewood. The volatile organic compound releases from hair sprays, moth repellents, perfumes, and others also cause pollution. Other drivers escalating the global air care products market growth include rising disposable income, demand for air fresheners, innovations in the existing air care product line, new air care product launches, focus on research & development (R&D), rising health awareness, high demand for chemical-free air fresheners, and inclination towards natural air care products. However, some factors that hinder the global air care products market growth include the high price of air care products and demerits of inhaling chemicals released from the air fresheners.

Market Segmentation

The global air care products market segmentation encompasses distribution channels and product type. MRFR’s research on the market analyzes many factors of the market in-depth.

Based on the distribution channel, this market is being segmented into store-based distribution and non-store-based distribution. The store-based distribution channel segment has been sub-segmented into convenience stores, supermarkets & hypermarkets, and others. Store-based distribution controls 92% of the global market, and during the forecast period, it has been estimated to grow at 2.51% CAGR.

Regarding product type, the market has been segmented into air freshener gels, air freshener sprays, candles, car air fresheners, electric air fresheners, and others. The spray air fresheners segment dominates the market, and the status quo is not expected to change during the forecast period. This segment is likely to grow 2.56% CAGR during the forecast period due to the growing demand for natural fragrances and the ease of using sprays.

Regional Segmentation

A geographical outlining of the global air care products market covers Europe, North America, Asia Pacific, and Rest-of-the-World (RoW).

Europe holds the largest global market share in terms of value as well as volume. In this region, the market is strong due to improving the lifestyles of the consumers, the high population, and the high per capita disposable income of the consumers. Countries that generate the highest revenue in this region are France, Germany, Italy, Spain, and the UK. The survey of the remaining countries in Europe featured in this report counts additional market revenue from these countries.

North America is a substantial regional market due to high disposable income and the presence of key market players. The USA, Canada, and Mexico generate significant market revenue in this region.

The Asia Pacific region stands a chance to be the fastest-growing regional market due to increasing air pollution in the emerging economies and subsequently increasing demand as well as sales of air care products in this region. Other drivers leading the market towards growth include increasing consumer inclination to adopt western cultures and demand for different kinds of air fresheners, especially in corporate offices catering to North American and European clients. The Asia Pacific market can grow at 3.06% CAGR during the forecast period, and India has been holding 19% of the market share in this region since 2017. In this report, Australia and New Zealand have been categorized as one regional segment. Other significant markets in this region are China, Indonesia, and Japan. An in-depth analysis of the remaining countries in the Asia Pacific region featured in this report can contribute to the overall market size.

The RoW segment covers South America, the Middle East, and Africa. Among these regional markets, South America is a greater market compared to the Middle East and Africa.

Key Players

Big players in the global air care products market are Air Delights Inc. (USA), American Covers Inc. (USA), Candle Lite Inc. (USA), Car-Freshener Corporation (USA), Church & Dwight Co. Inc. (USA), Farcent Enterprise Co. Ltd. (Taiwan), Godrej Consumer Products Ltd. (India), Hamilton Beach Brands Holding Company (USA), Henkel AG & Company, KGaA (Germany), Newell Brands (USA), Procter & Gamble Co. (USA), Reckitt Benckiser Group PLC (UK), Rexair LLC (USA), S.C. Johnson & Son, Inc. (USA), and WD-40 Co. (USA).

Latest Industry News

• SC Johnson, one of the biggest manufacturers of air care products and home cleaning products in the USA, has acquired Sun Bum®, a company that is in the business of manufacturing personal care products.

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