Low-Calorie Sweeteners Market Scenario

Low-Calorie Sweeteners Market is expected to grow at a significant rate of 7.20% from 2023 to 2032 to reach a market value of USD 407.9 billion by the end of 2032.

The health benefits associated with the intake of low-calorie sweeteners are likely to encourage market growth in the coming years. low-calorie sweeteners are referred to as compounds which taste sweet but contain zero calories. This property makes it useful in maintaining the blood glucose level among diabetic patients. The commonly used low calorie sweeteners are acesulfame, saccharin, neotame, aspartame, and sucralose.

The Australia low-calorie sweeteners market is experiencing growth, driven by increasing health awareness and rising concerns about obesity and diabetes. Australian consumers are increasingly seeking healthier alternatives to sugar, leading to a higher demand for low-calorie sweeteners in various food and beverage applications. The market features a diverse range of sweeteners, including aspartame, sucralose, stevia, and monk fruit extract, catering to different consumer preferences. The robust food and beverage industry in Australia, along with the growing trend of health and wellness products, is bolstering market growth. Additionally, the rise of specialty coffee shops and craft cocktail bars is contributing to the demand for flavored and specialty sweeteners. However, challenges such as consumer skepticism about the safety of artificial sweeteners and the higher cost of natural alternatives may impact growth. Despite these challenges, the Australia low-calorie sweeteners market is poised for continued growth, supported by ongoing innovation and the increasing demand for healthier food and beverage options.

Market Potential and Pitfalls

The low-calorie sweeteners market is expected to steal the spotlight during the appraisal period as the surging population demand for natural products has witnessed a downfall in artificial low calorie sweeteners compared to the natural sweeteners. The market is likely to experience a sturdy growth rate owing to its diverse potential application in the F&B sector. The demand for low-calorie sweeteners is likely to escalate owing to the increased consumption needs for sugar substitutes and convenience food with low-calorie. The surging health awareness among the consumers is likely to affect the market in the coming years positively. The low-calorie sweeteners have further gained popularity in the ready-to-eat food as it satisfies the appetite for sweetness and also maintains the blood glucose levels in diabetic patients over conventional sugars. The sugar substitutes play a crucial role in weight management. With the increasing number of obese population, the market for low calorie sweeteners is predicted to flourish. Moreover, several products have been launched by the beverage manufacturers such as energy and diet drinks which is enabling the market to reach out to a wider range of audiences.

On the contrary, the use of artificial low-calorie sweeteners has raised concern across the globe due to its safety issues like intolerance and allergy which is estimated to inhibit the market’s growth during the appraisal period. Moreover,  the dearth of awareness associated with the use of low-calorie sweeteners and the high cost compared to sugar is likely to restrict the market growth in the long run.

Competitive Dashboard

The global low calorie sweeteners key market players comprises Tate & Lyle (U.K.), Archer Daniels Midland (the U.S.), Cargill Inc. (the U.S.), E. I. du Pont de Nemours and Company (the U.S.), Celanese Corporation (the U.S.), Ingredion Inc. (the U.S.), and NutraSweet (the U.S.).

Global Low Calorie Sweeteners Market: Segmental Analysis

The global low calorie sweeteners market has been segmented on the basis of type, application, and distribution channel.

By mode of type, the global low-calorie sweeteners market has been segmented into artificial and natural. Among these, the artificial low calorie sweeteners command a major share owing to its low cost. The inclination towards the use of natural products and surging health concerns have led the F&B companies to switch for alternatives for sugar.

By mode of application, the global low-calorie sweeteners market has been segmented into pharmaceutical, food & beverage, personal care products, and others. Among these, the food & beverage segment is estimated to hold a major share due to the increased demand for convenience food among the consumers.

By mode of distribution channel, the global low-calorie sweeteners market has been segmented into store-based and non-store based. Among these, the sale through store-based distribution channel is estimated to dominate the market owing to the convenient one-stop shopping experience. Meanwhile, the non-store based distribution channel is estimated to gain prominence in the coming years due to the growing popularity of e-commerce across the globe.

Industry Updates

April 19, 2019: A new low-calorie sweetener, Allulose has promised all the comfort and flavor of real sugar without any drawbacks. Allulose looks like sugar, feels like sugar, and even tastes like sugar and contains only 0.4 calories per gram.

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