Identity Analytics Market Size Was Valued at USD 1.09 Billion in 2023, and is Projected to Reach USD 10.49 Billion by 2032, Growing at a CAGR of 28.61% From 2024-2032

Identity Analytics is a field of records analysis targeted on understanding and managing virtual identities inside an employer. It involves inspecting styles, behaviors, and attributes associated with user identities to come across anomalies, determine dangers, and make sure compliance with protection rules. By leveraging records from diverse assets, including authentication logs and consumer pastime records, Identity Analytics allows corporations beautify safety, streamline get admission to management, and mitigate threats related to identification-primarily based vulnerabilities.

Identity analytics is a subset of identification and get right of entry to control (IAM) that analyses person behaviors and attributes to locate anomalies and potential safety threats within a company's community. It leverages superior algorithms, gadget mastering, and information evaluation techniques to scrutinize user activities, get entry to patterns, and facts usage throughout numerous systems and packages. By correlating considerable amounts of identification-associated facts, identification analytics facilitates agencies discover unauthorized get admission to attempts, insider threats, and other suspicious sports that could compromise their security posture.

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Major Key Players Considered in the Market are:

Oracle (US),Verint Systems (US),LogRhythm (US),Okta (US),Novetta (US),Prolifics (US),NetOwl (US),Anomalix (US),Quantum Secure (US),SailPoint Technologies (US),NetIQ (US),Gurucul (US),Centrify (US),One Identity (US),Confluxsys (US),ID Analytics (US),Evidian (US),Hitachi ID Systems (Canada),IDAX Software (UK),Brainwave GRC (France),Nexis GmbH (Germany),Traxion (Netherlands),Happiest Minds (India), and other major players.

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Identity Analytics Market Trend Analysis

Increasing Security Concerns

  • Increasing safety issues are a using component behind the boom of the Identity Analytics Market due to numerous key motives. As generation advances and will become more quintessential to every day existence and commercial enterprise operations, the threat landscape expands as a consequence. Cyberattacks, records breaches, and identity robbery are getting extra sophisticated and normal, necessitating robust identification management solutions.
  • Identity analytics provide a proactive method to safety by using leveraging superior algorithms and device learning techniques to investigate large amounts of data and locate anomalies or suspicious activities related to person identities. This proactive stance is critical in mitigating dangers and preventing capacity protection breaches earlier than they arise.
  • Moreover, regulatory necessities together with GDPR, CCPA, and others impose stringent suggestions on statistics protection and privacy, compelling companies to implement sturdy identity control solutions to make sure compliance.

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Growing Adoption of Cloud-Based Applications

  • The developing adoption of cloud-based programs offers a big possibility for the Identity Analytics Market for several reasons. As agencies increasingly more migrate their operations to the cloud, the complexity of handling user identities throughout numerous cloud systems intensifies. Identity analytics answers provide streamlined and centralized identity control, providing corporations with the potential to effectively govern get entry to to cloud-primarily based programs.
  • The disbursed nature of cloud environments makes conventional perimeter-based safety features much less powerful. Identity analytics solutions leverage advanced analytics and gadget learning algorithms to stumble on unusual get admission to patterns and potential safety threats in real time, enhancing standard protection posture in cloud environments.

Segmentation Analysis of Identity Analytics Market

By Component Type

  • Solutions
  • Services

By Deployment

  • On-Premise
  • Cloud

By End-User

  • IT & Telecommunication
  • BFSI
  • Government
  • Retail & Consumer
  • Healthcare

Regional Analysis

  • North America (U.S., Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

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Key Industry Developments in the Identity Analytics Market:

In February 2024, Cisco Systems announced the launch of Cisco Identity Intelligence at Cisco Live EMEA in Amsterdam, enhancing its Security Cloud with a focus on identity as a critical attack surface. Jeetu Patel, EVP and GM of Security and Collaboration emphasized the integration of identity, networking, and security as essential for robust business protection. This strategic expansion into identity intelligence aims to address vulnerabilities exposed by recent significant breaches, positioning identity as the new security perimeter.

In August 2022, Gurucul, a supplier of identity and access analytics, XDR, UEBA, and next-generation SIEM, announced enhanced multi-cloud deployments, cross-cloud compatibility with all major cloud stacks, including Amazon, and extended support for poly-cloud architectures. These new cross-cloud capabilities offer sophisticated linking, correlation,and behavior baselines on access and activity across cloud environments in addition to deployment support.

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