By geography, APAC held the highest market share in 2022 and is expected to keep its dominance over the forecast period owing to increasing demand for coated paper, especially from emerging economies such as China and India. Factors such as flourishing food and packaging industry in China, India, Vietnam, South Korea and Japan, rapidly growing end-user industries, growing demand for sustainable products and increasing presence of major market in this region are mainly driving the market growth in this region.